An owned newsletter that brought SunLead customers every month
With SEO content and a newsletter to an owned list, we helped SunLead grow recognition and bring in qualified leads organically, every month.
46%
Newsletter open rate
1st Page
Keyword rankings in 6–12 months
9%
Click-through rate
Overview
About the project
About the Brand
SunLead is an online quotation tool that lets solar companies generate instant quotes on their own websites. Better Marketing grew its reach with organic content, a newsletter, and SEO, so its leads no longer depended on ad spend.
The Challenge
What stood in the way
SunLead was entirely dependent on paid acquisition, when ad costs spiked, growth stalled.
Fully dependent on paid channels for customer acquisition
Rising ad costs making acquisition unprofitable
No owned marketing channels delivering consistent results
Not known as a credible voice in solar
Goals
What we set out to achieve
01
Build organic customer acquisition through SEO
02
Achieve industry-leading newsletter engagement rates
03
Make SunLead a name solar companies recognize and trust
Strategy
Our Approach
We built a newsletter engine with automated sequences, a content calendar, and SEO blog posts, so leads got nurtured and people found SunLead through search.
Key Focus Areas
Newsletter Campaigns
Newsletters that taught solar companies SunLead's value and how it makes quoting simpler.
SEO Content Strategy
Optimized blog content on automated quotation tools, attracting organic traffic and building authority.
Lead Nurturing
Content guiding leads through benefits with free trials and demo offers via email and website.
Industry Positioning
Content that made SunLead the name solar companies think of first.
Execution
How we delivered
Targeted Newsletters
Designed and executed newsletter campaigns highlighting how the tool simplifies the quoting process and reduces customer acquisition costs.
Blog & Resource Development
Produced SEO-optimized blogs educating solar companies about the advantages of automated quotation tools, attracting organic traffic.
Lead Nurturing Content
Developed content guiding leads through the tool's benefits, driving conversions via free trials and demo offers through email and website.
SEO Strategy
Built a keyword strategy targeting solar terms (average difficulty 40) and got them to the first page.
Results
Measurable impact
46%
Newsletter open rate
1st Page
Keyword rankings in 6–12 months
9%
Click-through rate
- Achieved 1st-page rankings on targeted keywords within 6–12 months despite average keyword difficulty of 40
- Newsletter campaigns sustain a 46% open rate and 9% click-through rate — roughly double the industry average
- SEO-optimized content consistently delivered organic leads, increasing brand recognition in the solar industry
Client Testimonial
"The newsletters created by the Better team have helped us attract new customers organically every month, something we weren't able to achieve before."
Jai Jalan
CEO, SunLead
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