Plan your go-to-market
Plan your go-to-market.
In 30 minutes.
One focused call with our founder. We map where your product stands and the trust-first plan to win your first customers, whether we work together or not.
For founders launching a new product, including teams selling into enterprise.
30 minutes
Focused. Structured. No small talk.
Direct founder access
You speak with Jai, not a sales rep.
Zero sales pitch
A working session, not a demo.
Actionable output
Leave with a plan you can use right away.
Go-to-market session · 30 min
Jai Jalan
Founder & CEO, Better Marketing
Calendar not loading? Book directly at calendly.com/jjalan/1-1 or email info@btr.group.
What you'll walk away with
01
Your #1 constraint
We'll name the single biggest block to winning your first customers: positioning, trust, or channel.
02
A clear growth path
You'll leave with a prioritized action plan, not a vague proposal. Yours to keep, whether we work together or not.
03
An honest fit assessment
We'll tell you directly whether we're the right team. If not, we'll point you somewhere better.
This call is for you if…
Founders launching a new product with no audience yet
Teams building software to sell into enterprise
Operators who know they need trust before they can sell
Founders who want owned channels, not ads
Teams that want the work done in their voice, not handed off
Probably not a fit if…
Teams looking for a quick fix
Companies not ready to build for the long term
Businesses that want volume over trust
Jai Jalan
Founder & CEO, Better Marketing
Former Microsoft and Google engineer. IIT alumnus. 9+ years building B2B growth systems.
Helped build platforms contributing to $100M+ cumulative revenue across multiple organizations.
$100M+
Cumulative client revenue
5–7
Active clients (intentional)
9+ yrs
Building B2B growth
5.0 / 4.9
GoodFirms / Clutch rating