Arizona's Leading Solar Company for Residential and Commercial Solar
Through organic search, AI visibility, and content, we helped Sunny Energy RX grow brand visibility and qualified leads in the Arizona solar market, without ads.
65%
Organic search growth
55%
Increase in qualified leads
50%
Brand awareness growth
Overview
About the project
About the Brand
Sunny Energy RX is a leading Arizona solar company for residential and commercial installations. Better Marketing built their site and content so they could grow visibility and qualified leads organically, not by buying them.
The Challenge
What stood in the way
Sunny Energy RX was growing fast but had no reliable way to bring in leads or predict them month to month.
No predictable lead generation system in place
Cost-per-lead was unsustainable and rising
Unable to forecast pipeline accurately
Growth targets at risk without a repeatable system
Goals
What we set out to achieve
01
Build a sustainable, predictable lead pipeline
02
Reduce cost-per-lead by 50%+
03
Establish brand authority in Arizona solar market
Strategy
Our Approach
We built a search and AI-optimized website with clear landing pages for residential and commercial buyers, attribution tracking, and localized content so leads came in organically.
Key Focus Areas
Website Rebuild
A marketing site built to convert and to rank in search and AI answers.
Landing Pages
Clear pages for residential and commercial solar buyers, each built around one decision.
Search & AI Visibility
Arizona keyword strategy so the right buyers found Sunny Energy on Google and in AI answers.
Local Content
Useful, localized content that earned trust and pulled in qualified organic traffic.
Execution
How we delivered
Marketing Website
Rebuilt to be fast and clear, and optimized to rank in search and AI answers.
Landing Pages
Dedicated pages for residential and commercial buyers, each focused on a single next step.
Search & AI Visibility
Arizona keyword strategy and on-page work so Sunny Energy surfaced where buyers were searching.
Content & Local SEO
Localized blog content built to earn trust and bring in qualified organic traffic.
Results
Measurable impact
65%
Organic search growth
55%
Increase in qualified leads
50%
Brand awareness growth
- Organic search up 65%, with a 40% increase in organic leads
- 55% increase in qualified leads and a 30% rise in sales inquiries
- Brand recognition up 50%, with 70% more local search queries
Client Testimonial
"Their strategic approach transformed our solar installation business, delivering sustainable lead generation and measurable ROI."
Joe
CEO, Sunny Energy RX
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