Growth agency for software founders
You have a product.
Now you need to grow it.
We earn your market's trust with founder-led content, then convert it into customers with founder-led outreach. No ads.
+0%
near-zero → top rankings
no ads
Newsletter · SunLead
0%
open rate
vs 21.3% industry avg
Where buyers find you
AI answers · ChatGPT · Perplexity
[1] your guide · cited
Google search
rank #3
Trusted by entrepreneurs & executives from
What we are
A growth agency for founders building software products. We take you past your network, to customers who don't already know you.
Who we're for
Founders building a software product, including teams selling into enterprise, with no customers yet or a few from their network but no way to scale.
What you get
Your first customers and design partners, then an owned growth engine that keeps compounding as you scale.
How we do it
We build trust with the market through founder-led content, then run founder-led outreach to convert it. No ads.
The insight
No one buys from a stranger on the internet.So every business has to earn trust first.
A buyer has to trust the person behind a product before they hand over money — and online, you start as a stranger. Cold outreach asks for the sale before you've earned the right to make it.
You earn that trust by being helpful, not by selling — teaching your market before pitching your product. Be useful first, and the trust follows.
Where trust gets built
Your buyer checks four places
before they ever talk to you.
They ask ChatGPT. They search Google. They open their inbox. They scroll LinkedIn. We put your name in all four — through guides that rank and get cited, a newsletter to a list you own, and founder-led posts. All owned. None of it bought.
“How do I solve [the problem you solve]?”
A clear approach is laid out in this guide [1] — start there…
[1] your guide — cited as the source
“how to [solve that problem]”
Generic listicle — 10 tips…
Competitor's pitch page…
your guide · rank #3
Invoice from a vendor…
Another cold pitch…
Your newsletter — useful, about their problem
opened, again — like every week
You, the founder · this week
“The small detail we obsessed over in [your product], and why it matters…”
your buyer follows · engages for months
They need what you build — and they already trust you. That's the lead. No ad brought it in.
Your edge
It's the small things
you obsess over.
Trust isn't won with grand claims. It's won with the details you obsess over behind the scenes — the way a great pizza place cares exactly where its cheese and tomatoes come from.
The founder showing that, on camera and in writing, is the most credible content you can make. We find that story and build the narrative with you.
Best-in-class platform
Industry-leading results
Trusted by many
Anyone could write these
Where the cheese comes from
Why we rejected the faster query
The migration that took 3 tries
Only you could write these
How we work
Two systems. Trust, then outreach.
We're growth engineers, not campaign runners. We build two owned systems: one that earns trust and compounds, and one that converts the attention it earns. No ads.
01 · Earn trust
Content compounds. No ask yet.
02 · Convert it
Outreach begins, into a warm audience.
Earn trust
It starts with the website, often the first place a buyer checks you out. Then for months we publish content that's genuinely helpful about your market's problem, not your product, and show the small things you obsess over. The goal is recognition and credibility, not leads yet.
A website that builds credibility on first visit (built or rebuilt)
Articles & guides found on Google and inside AI answers (SEO, AEO, GEO)
A newsletter to an owned list of the right buyers
Founder-led posts on LinkedIn and X
Short-form video, tuned per platform
Convert it
This is where we engineer the outreach system. We instrument who engaged with the content, turn those signals into a targeted list, and run personalized, founder-led sequences that reference what each person actually read, across email, LinkedIn, and X. Built to win design partners, not to blast a list.
Capture intent signals: who subscribed, read, and engaged
Enrich and target right-fit accounts from that warm audience
Personalized multi-channel sequences in the founder's voice
Deliverability engineering: domain health, warm-up, sending limits
Attribution and iteration: track replies, feed wins back into content
Proof
Trust shows up as numbers.
A number alone is a claim. Here is each one against the benchmark that gives it meaning. Real clients, no ad spend.
2.2x
the industry newsletter open rate
Top 3
Local ranking
Champions Studio · within weeks
+50%
Enrollment
Champions Studio
3x
Inbound interest
Avenue 7 Media · credible at launch
5.0 / 4.9
GoodFirms / Clutch
Across all reviews
The work
How we've done it.
Top 3
Local search ranking
Top local rankings and full classes for Champions Studio
A local kids' club that was invisible online. We built local SEO and content that drove walk-ins within the first month.
65%
Organic search growth
Arizona's Leading Solar Company for Residential and Commercial Solar
A fast-growing solar company needed steady lead flow. We built a search and AI-optimized website and content engine that delivered consistent, qualified leads.
46%
Newsletter open rate
An owned newsletter that brought SunLead customers every month
SunLead was dependent on paid acquisition. We built an SEO and newsletter engine that turned subscribers into paying customers, without ads.
Founder-led
Trust is personal, so the founder stays in the work.
Content and outreach carry the founder's voice and conviction, because that's what early buyers actually respond to. We take 5–7 engagements at a time to keep it that way.
Jai Jalan
Founder & CEO
ex-Microsoft · ex-Google · IIT
An engineer who ships and now sells. Leads a team that builds software products and takes them to market — from the first line of code to the first customers. Marketing doesn't get flattened into a marketer's guess at what a technical buyer wants.
Work with us
"The team helped us drive organic traffic for relevant keywords, securing a top 3 ranking on Google within weeks, which directly translated into increased walk-ins."
Sonam Jalan
Co-Founder, Champions Studio
"Their strategic approach transformed our solar installation business, delivering sustainable lead generation and measurable ROI."
Joe
CEO, Sunny Energy
"We were able to foster meaningful connections between caregivers and families through their innovative efforts. This led to a significant boost in our platform's visibility."
Cooper
CEO, Kizuna
FAQ
Questions founders ask
We spend the first months publishing content that's genuinely useful to your future buyers: articles that rank on Google and surface in AI answers, a newsletter, and founder-led posts on LinkedIn and X. Once people recognize and trust the brand, we run outreach into that warm audience.
For a first-time product, cold outreach into a market that doesn't know you almost never converts, and ads stop the moment you stop paying. Trust is the thing that makes outreach work and keeps compounding.
Founders and operators launching a new software product from zero, including teams building software to sell into enterprise. If you have a real product but no audience or market trust yet, that's exactly the gap we close.
No. We build owned, compounding channels: search and AI-discoverable content, a newsletter and audience you own, founder-led social, and direct outreach. It's slower than ads at first, and it lasts.
Trust is built over months, not days. Content typically takes a few months to compound into real discovery and recognition, at which point outreach starts landing warm. We're explicit that this is the slower, more durable path, because it's the one that actually works for a new product.
We map where your product stands, what trust you have today, and the trust-first plan that gets you to first customers. No pitch deck. You leave with a clear next step whether or not we work together.
Next step
Build trust first.
Then win your first customers.
One call to map where your product stands and the trust-first plan that gets you to first customers. No pitch, no ad-spend math.
Plan your go-to-marketWhat happens on the call
Trust audit
Where you stand today and what the market already knows about you.
Content plan
The channels and cadence that earn trust for your specific product.
Outreach plan
When and how outreach begins once attention is warm.
Honest fit
A straight answer on whether we're the right team, even if we're not.